What is the true story of the world’s number one Scotch Whisky?

Walker’s story began in Kilmarnock, Scotland, a humble beginning for what would later become a global dynasty. As a young man, Walker left the family farm to follow his spirit. He became a grocer, trading a wide variety of goods; tea was his specialty. It was his skill at blending tea leaves that gave Walker the idea for blending grain and malt whiskies to create a smoother drink and more consistent quality.

Walker’s son Alexander continued to build the family Scotch Dynasty, when he joined the family business in 1856. Advertising had not yet caught on as a marketing vehicle, so Walker turned to other means to make the product memorable to consumers. In 1867, Alexander registered his signature black and gold slanting label,a design that is strikingly similar to the present Black Label®. When copyrights became available in 1876, Walker added that measure of protection. By that time, Walker's whisky was already in its characteristic and revolutionary square bottle.

"Other brands may come into the market for a while, but as far as we're concerned, we will make John Walker and Sons of such a quality that no other whisky shall come before it," Alexander famously promised.

Upon his death in 1889, Alexander Walker passed on the business to his three sons: John, George Paterson and Alexander II. It was Alexander II who continued the family expertise in blending, while George bears responsibility for the marketing innovation that endures today.

To accompany the Striding Man, the tagline “Keep Walking” was later incorporated and is undeniably one of the most memorable world-wide advertising campaigns today. It captures the journey of progress and showcases Johnnie Walker’s commitment to evolution and success. The original line “Born 1820, still going strong” used in 1908 may no longer be in print, but it too still holds true today.

The Labels Today, the Johnnie Walker portfolio features five award-winning whiskies – Red Label®, Black Label®, Green Label®, Gold Label® and Blue Label®. The five premium brands represent a range of prices and tastes that share a remarkable history and a company.

Keep walking until you reach KC Resort & Over Water Villa’s Restaurant & Lounge bar to taste the finest whiskies. Enjoy the different flavors of one of the best whiskies in the world along with KC’s cigars, which are selected with great care and be amazed by Samui’s breath taking sunsets, panorama seaview while over looking the Gulf of Siam.

At the View Restaurant & Wine Lounge, our bartender suggests to prepare Red Label with coke or soda, for those who prefer the lighter taste. To make your afternoon perfect; watch the sunset at our Panorama Bar along with various flavors of shisha.